UPTOWN GIRL BLOGS
2023 COLOR OF THE YEAR: VIVA MAGENTA
HOW WILL YOU INCORPORATE THIS COLOR INTO YOUR LIFE THIS YEAR?
It's official! 2023 is the year of magenta. That's according to the Pantone Color Institute, the top authority that's decided an "it color" every year for over twenty years.
According to Pantone, "Viva Magenta (#18-1750), vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.
Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
WHY DOES IT MATTER?
Pantone's colors of the year often influence product development and purchasing decisions in industries like fashion, cosmetics, design, and product packaging.
Viva Magenta is a "universally flattering shade" according to the Pantone Color Institute.